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	<title>Comments on: Day One SXSW Interactive - Unnatural Experiments in Web Design</title>
	<link>http://sxswdiary.com/?p=84</link>
	<description>Blog by Kieron, Andy and Matt to detail their trip to SxSW Interactive 2009</description>
	<pubDate>Tue, 07 Sep 2010 13:58:57 +0000</pubDate>
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		<title>By: Paul</title>
		<link>http://sxswdiary.com/?p=84#comment-2032</link>
		<author>Paul</author>
		<pubDate>Mon, 16 Mar 2009 19:49:47 +0000</pubDate>
		<guid>http://sxswdiary.com/?p=84#comment-2032</guid>
					<description>The parallax effect is cool, but where is it going to be used? I've seen it crop up on blogs and certain startups like silverback, but I can't see a real world application of it - who cares if an animation happens when a browser is resized?

I think its going to be one of those things to demonstrate what's possible, but it's not going to be used in mainstream web design.</description>
		<content:encoded><![CDATA[<p>The parallax effect is cool, but where is it going to be used? I&#8217;ve seen it crop up on blogs and certain startups like silverback, but I can&#8217;t see a real world application of it - who cares if an animation happens when a browser is resized?</p>
<p>I think its going to be one of those things to demonstrate what&#8217;s possible, but it&#8217;s not going to be used in mainstream web design.</p>
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		<title>By: Kieron Norfield</title>
		<link>http://sxswdiary.com/?p=84#comment-2038</link>
		<author>Kieron Norfield</author>
		<pubDate>Mon, 16 Mar 2009 21:22:45 +0000</pubDate>
		<guid>http://sxswdiary.com/?p=84#comment-2038</guid>
					<description>I agree the parallax effect is limited in use but what is not conveyed in this post is all the little design nuggets and easter eggs that were discussed which although add little value to the finished work they are the polish/icing on the cake that makes those in the know smile. 
This obviously has viral potential for example the Silverback one had something like 20K people sign up for more information prior to Clearleft really knowing what the products was due to elements like this one.</description>
		<content:encoded><![CDATA[<p>I agree the parallax effect is limited in use but what is not conveyed in this post is all the little design nuggets and easter eggs that were discussed which although add little value to the finished work they are the polish/icing on the cake that makes those in the know smile.<br />
This obviously has viral potential for example the Silverback one had something like 20K people sign up for more information prior to Clearleft really knowing what the products was due to elements like this one.</p>
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		<title>By: Paul Annett</title>
		<link>http://sxswdiary.com/?p=84#comment-2137</link>
		<author>Paul Annett</author>
		<pubDate>Thu, 21 May 2009 21:02:31 +0000</pubDate>
		<guid>http://sxswdiary.com/?p=84#comment-2137</guid>
					<description>My apologies if you thought I was plugging our products or company at all (as you mentioned in the excerpt of this article though not the article itself). That was not my intention and certainly wasn't conscious. In fact, I deliberately avoided even mentioning what Silverback does so it couldn't be interpreted that way.</description>
		<content:encoded><![CDATA[<p>My apologies if you thought I was plugging our products or company at all (as you mentioned in the excerpt of this article though not the article itself). That was not my intention and certainly wasn&#8217;t conscious. In fact, I deliberately avoided even mentioning what Silverback does so it couldn&#8217;t be interpreted that way.</p>
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