Tony Hsieh of Zappos fame has most definatley given the most inspiring speech of the conference so far with a real logical but different approach to business management and development.

At the end of the day Matt and I attended the live podcast of Boag World. This was a very funny session with some serious content. There is little point running through the points said as it is easier to listen to the pod cast which will be launched soon.

Steve Souders - Google Steve was the creator of Y-slow at yahoo prior to joining google and as such knows a lot about how to optimise websites. He admitted that he has spent the majority of his time trying to optimise the Server (backend) to speed up the delivery of content but has subsequently realised through testing that this generally amounts to less than 10% of load time.

Jason Santa Maria Daniel Burka - Digg/Pownce Nicholas Felton - feltron.com Emily Gordon - emdashes.com / printmag.com Ian Adelman - nymag.com The “Not the same old story” was a discussion panel moderated by Jason Santa Maria, The direction was good but content sparked interest without providing answers.

Paul Annett - Clearleft Ltd Oooh, That's Clever! (Unnatural Experiments in Web Design) This talk was very entertaining and was a good light-hearted introduction to the conference, although I felt the content was a little lacking and the plugs for Clearleft, sliverback, etc were a little too in your face.

Dan Willis - Sapient Everything You Know About Web Design Is Wrong This was our first talk of the conference and a good one to kick of the weekend. Dan purposed that as per film making one hundred years ago that web design is in it infancy and still hanging on to the coat tails of print design.

Through the highs and lows on the internet like with all businesses there are opportunities to be had the trick is to find them.

Paul and I wondered round the trade show yesterday and entered our business cards it to every competition possible. Apart from trying to win stuff the majority of the trade show was companies trying to sell cd and dvd burning services which seems very old hat!

It surprises me how there is no consistency in job titles for web related roles - one company's Web Designer is another company's Front-end Developer. "From Tags to Riches: Life After Code" is all about career paths for coders / designers and I'm hoping it will delve into some of these problems.

I first came across the Golden ratio was when I read The Da Vinci code. It has become one of the few things I remember from the book and the concept still fascinates me to this day... are science and art interlinked? If so, should we be using mathematics to create web designs?